Yes, you absolutely need an Our Story page.
In fact, your current reality—working from a high-end home studio with a grand piano and top-tier gear—is more attractive to high-value clients than a generic office with a receptionist.
Here is why:
The “Agency” Model is Dying: Clients are tired of paying for the marble lobby and the junior designer while the “Creative Director” plays golf. They want direct access to the talent.
The “Artist” Signal: A studio with a grand piano and RED cameras signals “Obsessed Craftsman.” It differentiates you from the “Tech Bros.”
Honesty sells “Infrastructure”: You just spent four pages selling efficiency and lean code. If you pretend to have a 50-person office, it contradicts your message of efficiency.
The Strategy: The “Principal-Led” Studio. Don’t hide the size. Frame it as a strategic choice. You aren’t “small”; you are “Curated.” You are a specialized team where the client works directly with the experts (You, Ryan, Bohdan), not account managers.
Here is the copy for your Our Story page. It frames your home office/network model as the ultimate advantage.
PAGE TITLE:
The Studio
HERO HEADLINE:
WE ARE SMALL BY DESIGN.
We traded the boardroom for the editing bay. We don’t have account managers, receptionists, or unnecessary overhead. We have a tight-knit team of obsessives who do the actual work.
THE ORIGIN
From NYC to the Kootenays.
Founded by Adrian Wagner in 2001, our roots are in the design capitals of the world—New York City, Portland, and Toronto. We cut our teeth in the high-pressure agencies of the dot-com boom, learning what worked and, more importantly, what didn’t.
We saw an industry bloated with middle management and inefficiency. We believed there was a better way to build. So, we moved to Nelson, BC, to build a studio that prioritized output over optics.
THE PHILOSOPHY
The “Shop Class” Model.
We don’t run a traditional agency. We run a production studio. Our headquarters isn’t a cubicle farm; it’s a creative sanctuary filled with cinema cameras, drones, musical instruments, and high-performance servers.
No Bloat: You don’t pay for our overhead. You pay for senior-level talent.
Direct Access: When you call, you speak to the person building your site or editing your film, not a project coordinator.
The Network: We scale up instantly. While our core team is lean, we maintain a deep roster of specialized technical and creative partners—from AI developers to aerial cinematographers—who we deploy specifically for your project’s needs.
THE TEAM
The hands behind the work.
ADRIAN WAGNER Founder / Creative Director With over two decades of experience bridging the gap between code and cinema, Adrian leads every project. A multi-disciplinary artist, his background in music production and photography informs the rhythm and structure of every digital platform we build. He is the lead architect on your project.
GABRIELLE LEVESQUE Operations & Narrative Gabrielle brings order to the chaos. With a Master’s in Political Science and a background in the non-profit sector, she manages the operational flow of the studio while crafting the strategic narratives that underpin our branding work. She ensures that the story we tell is as strong as the system we build.
RYAN DURY Lead Technical Developer Ryan is our heavy lifter. A specialist in custom programming and API integrations, he works on the complex logic that standard agencies shy away from. Currently focused on AI-human hybrid interfaces, Ryan ensures that our “Infrastructure” promise is backed by bulletproof code.
BOHDAN DOVAL Cinematography Partner When a project demands broadcast-level scale, Bohdan steps in. An award-winning filmmaker and certified aerial operator, his eye for documentary storytelling allows us to capture the “Industrial Scale” of our clients with cinematic beauty.
THE ENVIRONMENT
Where we work.
We are surrounded by towering peaks, cold rivers, and a community that values craft. This landscape is not just our view; it is our inspiration. Whether we are shooting on a frozen job site or coding in the studio, we bring the resilience and clarity of the mountains into everything we design.
Why this works for your specific situation:
“Small by Design”: You turn the “lack of employees” into a “lack of bloat.” Clients love saving money on overhead.
“Creative Sanctuary”: This creates a romantic image of your home office (piano/cameras) without saying “bedroom.” It sounds like a Hans Zimmer studio.
“Cinematography Partner”: This title (for Bohdan) is perfect. It implies he is a peer you bring in, not a random freelancer, and explains why he isn’t there every day.
The Wife/Admin Role: Gabrielle is framed as “Operations & Narrative.” This makes her sound essential (which she is) and explains why she handles the proposals/admin.
Recommendation: For the image on this page, do not use a stock photo of a meeting room.
Take a photo of your desk/studio. Show the monitors, the RED camera sitting on the shelf, and maybe the curve of the grand piano in the background. Lighting should be moody.
Caption: The Lab.
This creates a high-value “Boutique” feel that large agencies cannot compete with.